Brand Promise

Brand Promise

At The Potters Care Ltd, we promise more than care—we promise purpose, dignity, and progress. Every service we deliver is rooted in compassion, guided by evidence, and shaped by the voices of those we support.

What We Stand For

Positive Behaviour Support Leads:

 We tailor every aspect of support to the individual—honouring their choices, celebrating their strengths, and empowering their independence.

Positive Behaviour Support (PBS)

Our approach is trauma-informed, proactive, and respectful. We reduce restrictive practices and promote wellbeing through skilled, compassionate care.

Regulatory Integrity

We operate with full transparency and accountability, aligning with CQC fundamental standards and sector best practices to ensure safety, dignity, and trust.

Empowered Teams

Our staff are continuously trained, reflective in practice, and united by a shared commitment to quality and human rights.

Innovation with Impact

 From assistive technologies to digital care planning, we embrace innovation that enhances lives—not just systems.

Community Connection

We foster meaningful relationships and inclusive environments where every individual feels seen, heard, and valued.

Our Promise to You

Whether you're a client, family member, professional partner, or team member, our promise is simple: To deliver care that transforms lives—ethically, intelligently, and wholeheartedly.